Bit busy At The Moment

I’m busy on a number of fronts at the moment. I’m planning a direct marketing campaign to some of my customers at the end of the month. The campaign is an experiment. I’m going to write a personal letter to a sample of 50 of my customers giving them an offer on my website, I’m thinking of a reduction of 10% but I haven’t decided what to offer.

I’ve been doing a lot of reading about copy writing and have got a few books together which I’ve been studying for the past few weeks. Copywriting is a must have skill for selling on the web. It’s something you need to learn to make all your sales copy more effective.

I’m reading how to construct an effective sales letter without making it look like a sales letter. My plan is simple to bring more customers to my site and increase sales. I’m going to do it in blocks of fifty so I can monitor the response from each letter. If the response is good, I will cast the letter wider to incorporate 200 or 300 customers, before making it a regular monthly exercise.

To prepare for this I’m adding more products to my website and generally cleaning it up. I’ve been so preoccupied on EBay over the last few months I’ve neglected my site. I’ve made a strategic decision to concentrate more on my site, including daily marketing and to concentrate less on EBay over the summer.

EBay can be time consuming. I’m not leaving EBay, it’s too good of a marketing tool for that; but I’m putting more time into marketing my website over the coming months.

Another thing that is consuming much of my time at the moment is trying to design a better blog. I’m looking to design a good header for my blog. I’ve contacted a few designers but wasn’t happy with what they came up with so I’ve decided to give it a go myself. This has required me getting to grips with Photoshop. I’m not looking for anything spectacular, just a nice clean header that I can transfer to any blog theme I choose.

I’ve got great plans for my blog. Before I can bring them into being though the first thing I need is a header and theme. The theme has got to be right to accommodate the plans I have for the blog. I’m going to put some effort into designing something over the next week.