Getting Traffic To Your Ebay Shop

When summer comes, things can start to slow down a bit with online sales. People prefer to be outside in the sun,enjoying themselves rather than sat on their computers. Who can blame them I do too. What it means to online traders is the traffic may start to fall to your website or eBay store. The sales trend line usually dips for a few months for many online traders. Instead of sitting back and accepting this, you can engage in some proactive marketing to pull the traffic in.

What never fails for me is putting auctions up on EBay to get people into my shop. During the winter months, I don’t bother with auctions, preferring to sell everything from my shop using BIN. I get plenty of traffic and plenty of sales with little effort. As summer approaches, and things start t slow down, my strategy is to put some auctions up. I see this as advertising. I’ll choose a few items and put them up for auction. I stagger the items and always put them up for 10 days. My objective is not to sell the item fast for a high price, if I get a good price for the item that’s great, but it’s not important.

The purpose of the auction is to get exposure for my shop. Auctions on eBay are highly visible. EBay is, after all, an online auction house. Auctions are its mainstay and EBay gives them plenty of exposure. With an auction running, people will come to visit it. When they see your auction, they will then be tempted to visit your shop listings and buy something.

This always works for me. Things had started to slow down a little so I put my first summer auction up three days ago. The result is sales have picked up again over the last few days due to the exposure the auction is bringing me. I look at auctions purely as advertising. Businesses are happy to pay for a classified in a newspaper with no guarantee of success and usually at great expense. I use auctions the same way on EBay. They’re my ads. The bonus is they’re cheap and they work.

I always start the auction cheap to attract interest. As I’ve already mentioned selling the item is a bonus. Many times auctions I’ve put up have been won for a price lower than I would normally sell the item for. I’m still happy because the sales I make in my shop on the back of the auction make it all worthwhile. You’d be surprised at how effective auctions can be at increasing the traffic to your shop.

Over the summer, I’ll be staggering auctions every month to keep the traffic flowing into my shop. Don’t just sit back and accept low traffic to your shop, get out there and do some aggressive marketing. Auctions are so easy to do and yet so effective. Try it and see.