Getting Traffic To Your Ebay Store

Getting Traffic to Your EBay Store

Opening an eBay shop is a great way to get your products out in front of potential customers but the customers won’t just appear. You have to go out and get them and bring them into your shop. The best way to do this is to mix your listings between auctions and shop items. The more auctions you have running the more visitors you will get to your shop. Auctions on eBay are highly visible whereas shops are not.

The trick is to use auctions to attract people’s attention, once they see the auction and visit your page you then need to get them into your shop where your other products are. All you need to do is link them directly to your shop with a “Visit my shop for other great products” link at the bottom of your page.

Having a mixture of auctions and shop listings is the way to get large numbers of repeat visitors to your shop. I usually, as a rough guide, run about 25% of my listings as auctions if I want to have a busy time. If I want to keep my eBay store reasonably quiet while I work on other areas of my business. I stop all auctions and just keep my shop open. This guarantees me some constant visits but not the mad rush that comes with running auctions.

Like the supermarkets that use loss leaders to pull people into their stores, you should put things on auction for a low price. These don’t have to be expensive things. The objective of the exercise is to get people into your shop where they can browse through your products which are priced for profit. You could buy some small items and sell them at cost price. I recently read about a successful tactic employed by one seller to get people into his shop. He bought items from the pound shop and listed them as auctions. These had the desired effect of getting people into his shop.

Personally I put a variety of things up for auction. If you’re lucky you will create a bidding war and once people start bidding you will make a huge profit. I put a dvd on auction once and five people got into a bidding war, I ended up selling it for over £50.00.  I’ve just run a successful little campaign on eBay, putting up over forty auctions. The result was a huge increase in sales from eBay and my website. Not to mention the sales that took place outside of eBay. Some of the auctions I ran lost me a little money. But the overall picture was a large profit. If you lose a little money on some auctions just look at them as advertising costs

Don’t just open an eBay shop and sit back waiting for the money to start rolling in. Go out and pull the customers in by using auctions. It’s a great way to get traffic on eBay.