Multiple EBay Accounts

Having a number of different eBay accounts is a good idea and allows you more flexibility in selling. Many of the top eBay sellers operate multiple accounts. The idea behind it is simple, it allows you to use one account to specialize in a certain niche where your shop can become recognized as selling to that niche and repeat customers will come to you.

You can then use another account to sell general items that would dilute your brand name if you put them through your niche shop. For example, if I sold dinky toy cars from my niche shop. Toy car collectors would visit to check my items. I could brand myself as an authority in this niche.

After a while, people would start to trust me and come to my shop for their cars. If I then started to add unrelated items, like camping equipment, MP3s and other products. I would lose my branding as a toy car specialist; I would become more of a general seller. Toy car enthusiasts would desert my shop because I would have diluted my brand. They would no longer see me as an authority.

The way round this is to have separate accounts. If I did sell toy cars, I would have a shop specifically for that product and stick with it. Looking to build up credibility as an authority on this subject. Once you gain that credibility, you are guaranteed repeat custom to your shop.

I also want to keep my options open however, and have the flexibility to sell general items. If I see a local auction that’s selling items I think I can sell on eBay to build up some cash, I want to be able to do that. Without damaging my toy car shop. The way is to just open another account on eBay. Use this account for general selling and the other account for niche selling. You get the best of both worlds.

Once you’ve got yourself some experience on eBay then opening another account is a good idea to give you more selling flexibility and build that pension money quicker.